Apple to invest 1.7bn in Europe

Herbalist Dr MziziMkavu · 2015-02-23T22:12:45+00:00

Apple announces biggest ever investment in Europe and claims in new research that it supports almost 700,000 jobs across the continent Tim Cook unveils the Apple Watch, which is expected to drive sales further for Apple Photo: Bllomberg Apple is to invest €1.7bn (£1.3bn) into Europe, its biggest ever investment in the continent, as it looks to support a rapid growth in sales of products and apps that shows no sign of abating. The company is to develop and open two new data centres in Europe, which will be built in County Galway, Ireland, and in Denmark. The data centres will power Apple's online services, such as iTunes and the App Store. The investment is a boost to the European economy and will create hundreds of jobs. Apple already employs 18,300 people in Europe, including 5,800 in the UK. Tim Cook, chief executive of Apple, said: "We are grateful for Apple's continued success in Europe and proud that our investment supports communities across the continent. This significant new investment represents Apple's biggest project in Europe to date. "We're thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet." Alongside the investment, Apple has provided new details about its impact on the European economy. The company said that in 2014 it spent more than €7.8bn with European companies and suppliers, such as chip maker Arm, as it developed its products such as the iPhone and iPad. Almost 672,000 jobs in Europe are supported by Apple, according to a report by the company. Of these jobs, 530,000 are linked to the development of apps for Apple's iOS operating system. Developers have earned more than €6.6bn in sales since the launch of the App Store in 2008. Rytis Vitkauskas, chief executive and co-founder of London-based ticketing app YPlan, said: "iOS has been an integral part of YPlan's growth since day one. When we initially launched we were iOS only and some of those early iOS users are still our most active customers today. "In the last two years we've grown from 0 to 1.5m users in London, New York and San Francisco and we're now on more than 35c of London's iPhones." The new data centres, which cover almost 2m sq ft each, are scheduled to open in 2017. Apple said the centres would be powered entirely by renewable sources. The site in Ireland, which will cost £628m, includes an outdoor educational space for local schools and a walking trail for the community. Lisa Jackson, Apple's vice president of environmental initiatives, who previously worked in the White House for President Barack Obama, said: "We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now. "We're excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy." Source: telegraph.co.uk

Thread starter Herbalist Dr MziziMkavu
Start date Feb 24, 2015

Herbalist Dr MziziMkavu

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Apple to invest 1.7bn in Europe

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Apple to invest 1.7bn in Europe