Commercial viability of Ayurveda

Eustone · 2011-08-18T10:34:58+00:00

Ayurveda is no longer just a traditional medical system. It has grown in scope and potential and has been established itself as a profitable commodity in the international market.You may frown at this remark, only if you are not a regular observer of the trends in society. With India opening up its economies in 1990s and the effects of globalisation slowly reflecting in the market, many traditional industries had to get into altered garbs in order to sustain, Ayurveda too had to reinvent itself and move into new garbs called Ayurveda Medical tourism or kerala ayurveda tourism order to accommodate itself to the changed social/economic scenario and thus to reap the benefits of globalisation.The government authorities as well those working in Ayurveda-related industries were intelligent enough to understand these facts and modify their services according to the changed scenario. The mushrooming of Ayurvedic resorts and spas across Kerala stands in testimony of it. By renaming the traditional Ayurveda treatment as Ayurveda tourism and offering tailor-made health therapies such as oil massages, panchakarma, slimming therapies etc, the State and the Ayurveda industry could draw more foreigners to the Gods Own County. Hence we can also say that the authorities were successful in making use of the commercial viability of the system to the maximum. Nowadays, the spa therapies and tailor made Ayurvedic treatments provided in resorts or five star hotels attract not only the tourists, but also the middle class and the upper- class strata of our locality.

Thread starter Eustone
Start date Aug 18, 2011

Eustone

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